Business Development Executive
Job Summary
The Business Development Executive will drive growth for online grocery platforms through strategic campaign planning and data analysis. You will manage multiple e-commerce channels, optimize product categories, and lead sales performance initiatives. This role involves close collaboration with operations to manage demand, inventory, and cross-platform growth.
Responsibilities
- Manage multi-channel e-commerce platforms
- Drive sales through campaign planning and optimization
- Monitor inventory demand and category performance
- Execute livestream sales strategies
Required Skills
- Data analysis and Excel proficiency
- E-commerce platform management
- Trend research and forecasting
- Communication and coordination skills
Job Details
Job Description
🛒 E-Commerce & Marketplace Management
- Manage platforms: Shopify, Shopee, Lazada, Grab, Foodpanda, TikTok Shop
- Plan and execute campaigns (flash sales, bundles, vouchers)
- Set up product listings, pricing, and backend configurations
📦 Product Category Management & Demand Planning
- Monitor performance of key categories (e.g. poultry, seafood, ready-to-cook items)
- Identify sales trends and customer demand patterns
- Conduct forecasting to guide stock planning and replenishment
- Work with operations to minimise wastage and maximise sell-through
📊 Sales Performance & Optimisation
- Track AOV, orders/day, conversion rates, and campaign performance
- Optimise pricing, bundles, and promotions
- Improve overall channel performance and efficiency
🎯 Campaign Planning & Growth
- Research customer behaviour, trends, and competitor activity
- Ideate and propose: Campaign concepts and mechanics, Product launches and bundles, Seasonal promotions and partnerships
- Execute cross-platform campaigns aligned with business goals
🎥 Livestream & Channel Growth
- Plan and execute livestream campaigns across marketplaces and brand-owned channels
- Coordinate with external streamers and partners
- Support development of in-house livestream capabilities
- Analyse performance and optimise content and conversion
Requirements
- 0–3 years experience (fresh grads welcome)
- Strong with numbers, Excel, and data analysis
- Detail-oriented and structured
- Interest in e-commerce, food, or FMCG
- Bonus: Experience with e-commerce platforms or digital sales tools, Understanding of grocery or fresh food trends