Catering Business Development Manager
Job Summary
This role is responsible for driving and growing catering revenue across corporate sales, online platforms, and retail channels. You will build a sustainable business by actively generating sales, developing catering products, and maximizing the utilization of restaurant and bar assets. The position involves both office-based strategic planning and on-site event support.
Responsibilities
- Identify and secure new corporate catering opportunities
- Manage and grow revenue from online catering platforms
- Develop profitable catering packages and menus
- Promote restaurant and bar spaces for private events
- Track and achieve revenue and growth KPIs
Required Skills
- 3–5 years in sales or business development
- Experience with e-commerce or food platforms
- Strong B2B relationship management
- Proven revenue growth track record
- Entrepreneurial mindset and coordination skills
Job Details
Job Purpose
Drive and grow catering revenue across multiple channels, including corporate sales, online platforms, inbound enquiries, and retail opportunities. This role focuses on building a sustainable catering and events business by actively generating sales, developing products, and maximising utilisation of existing assets.
Key Responsibilities
Business Development & Sales
• Proactively identify and secure new catering opportunities (corporate offices, meetings, private events)
• Build a strong pipeline of recurring clients (corporate group purchase, office lunch, tea-time catering, meetings)
• Manage and convert inbound enquiries
• Develop partnerships with corporate clients, event organisers, and vendors
• Own and achieve catering revenue targets
Online & Platform Sales
• Manage and grow sales from catering platforms
• Optimise product listings, pricing, and visibility across platforms
• Monitor performance and improve results
• Work with marketing to drive traffic and conversions for online catering channels
Product & Package Development
• Develop attractive and profitable catering packages
• Create bundles suited for office consumption and small events
• Adapt menus for different channels
• Ensure pricing aligns with cost targets and market competitiveness
Events & Space Monetisation
• Promote and sell restaurant and bar spaces for small events
• Develop event packages combining food, space, and simple experiences
• Increase utilisation of underused outlet spaces
Key Performance Indicators (KPIs)
• Total catering revenue
• Growth of platform sales
• Conversion rate of inbound enquiries
• Number of new and repeat corporate clients
• Utilisation rate of event spaces
• Profit margins and cost control
Working Conditions
• Office-based role with on-site event support as required
• Flexible working hours, including weekends and public holidays during peak periods
• Physical requirements may include standing for extended hours and lifting of light equipment
Requirements
• 3–5 years experience in sales, business development, or catering/events
• Experience with online food platforms or e-commerce channels is a strong advantage
• Strong understanding of corporate sales and B2B relationships
• Proven ability to drive revenue growth
• Entrepreneurial mindset—comfortable building from scratch
• Strong coordination and communication skills