Sales Marketing Manager

About the Role We are seeking a dynamic and results-driven Sales & Marketing Manager to lead our business growth initiatives for a private education institute. You will be responsible for driving student enrolment, corporate partnerships, brand awareness, and revenue growth through strategic sales and marketing initiatives. Key Responsibilities - Develop and execute sales and marketing strategies to achieve revenue and enrolment targets. - Drive student recruitment for local and international markets. - Identify new business opportunities and build partnerships with corporate clients, educational institutions, government agencies, and recruitment partners. - Lead digital marketing campaigns across SEO, SEM, Google Ads, social media, email marketing, and content marketing. - Manage branding, website, marketing campaigns, and promotional activities. - Plan and participate in education fairs, networking events, seminars, and corporate engagement activities. - Monitor sales performance, marketing ROI, lead generation, and conversion metrics. - Lead, coach, and motivate the sales team to achieve business objectives. - Ensure compliance with relevant education and marketing regulations. Requirements - Bachelor's Degree in Marketing, Business, Communications, or a related discipline. - Minimum 5–8 years of sales and marketing experience, with at least 3 years in a managerial role. - Proven track record in achieving sales and revenue targets. - Experience managing both B2B and B2C sales channels. - Experience in the education, training, EdTech, or professional services industry is highly preferred. - Strong knowledge of digital marketing, CRM systems, Google Analytics, SEO/SEM, and social media marketing. - Excellent leadership, communication, stakeholder management, and business development skills.