Business Development Sales Executive
Job Summary
The Business Development & Sales Operations Executive will drive retail sales growth in the premium furniture sector by building partnerships with interior designers and architects. This role involves managing the end-to-end customer sales journey, from initial outreach and consultative advisory to CRM pipeline management. Additionally, the position focuses on optimizing showroom operations, visual merchandising, and analytical reporting to enhance customer experience and sales performance.
Responsibilities
- Develop and manage trade partnerships with interior designers.
- Conduct consultative sales and provide technical product advisory.
- Maintain CRM pipeline and track sales performance metrics.
- Develop sales SOPs and train future team members.
- Manage showroom visual merchandising and customer flow.
Required Skills
- Retail sales and account management
- CRM and sales operations
- Market analysis and reporting
- Visual merchandising and interior design appreciation
- Stakeholder management and communication
Job Details
### Responsibilities
**1. Trade Channel Development & Customer Acquisition**
- Identify and research Interior Design firms, architectural practices, and project specifiers.
- Conduct structured customer acquisition through office visits, calls, and digital channels.
- Build long-term professional relationships with Interior Designers to position the company as a preferred supplier.
- Secure showroom appointments and host trade visits at the showroom.
- Manage outreach across multiple channels and maintain consistent follow-ups on project opportunities.
**2. Product Advisory & Consultative Retail Sales**
- Acquire working knowledge of wood species, grain movement, and density to provide expert advisory.
- Translate customer requirements into technical specifications covering dimensions, structure, and finishes.
- Prepare detailed itemized quotations and present pricing within commercial parameters.
- Close retail and trade sales through the full customer journey.
**3. Customer Relationship Management & Sales Pipeline Operations**
- Design and maintain a structured customer database segmented by client type.
- Record all interactions and project updates in the CRM system.
- Track pipeline movement and develop customer loyalty initiatives.
**4. Sales Operations & Service Excellence**
- Develop Standard Operating Procedures (SOPs) for sales, trade management, and after-sales service.
- Design workflows and reference materials, including customer service scripts and objection-handling guides.
- Maintain visual merchandising standards, ensuring product displays and slab library presentation are consistent with brand positioning.
**5. Retail Analytics & Market Intelligence**
- Review conversion rates and pipeline velocity using CRM data.
- Analyze customer behavior and market trends in the bespoke furniture sector.
- Translate analytical findings into recommendations for management regarding product demand, acquisition strategies, and service improvements.
**6. Sales Team Development & Reporting**
- Establish and monitor performance targets for acquisition, revenue, and pipeline conversion.
- Create onboarding processes and training materials for future sales team members.
- Provide regular performance updates to management and stakeholders.
**7. Showroom Experience Design**
- Design showroom layout and customer flow to guide visitors through a discovery journey.
- Curate product presentation using visual merchandising and spatial design principles.
- Plan and execute seasonal display refreshes and gather feedback to improve the in-store experience.