Business Development Executive
Job Summary
The Business Development Executive will drive growth through e-commerce management and retail market development. The role involves optimizing digital channels, executing marketing strategies, and expanding distribution networks across supermarkets and online platforms. The candidate will work to enhance brand awareness and support sales initiatives for sustainable business growth.
Responsibilities
- Manage and optimize e-commerce platforms (Shopify, Shopee, Lazada, TikTok Shop).
- Develop and execute digital marketing and social media strategies.
- Identify and develop new business opportunities in retail and supermarket channels.
- Prepare sales, marketing, and business performance reports.
Required Skills
- Diploma/Degree in Business, Marketing, or E-Commerce.
- 1-3 years experience in BD, e-commerce, or retail sales.
- FMCG or retail industry background.
- Proficiency in digital marketing tools and platform management.
Job Details
Key Responsibilities
E-Commerce & Digital Channel Management
- Manage and optimize the Company's e-commerce platforms, including Shopify, Shopee, Lazada, TikTok Shop, and other online marketplaces.
- Maintain and update the Company website, product information, promotional content, and online campaigns.
- Manage product listings, pricing, promotions, inventory updates, and online merchandising activities.
- Monitor online sales performance, website traffic, customer engagement, and marketplace performance.
Digital Marketing & Social Media
- Develop and execute digital marketing strategies to increase brand awareness, customer engagement, and online sales.
- Manage social media platforms including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
- Coordinate and monitor digital campaigns, advertisements, promotional activities, and content creation.
- Track campaign effectiveness and provide recommendations for continuous improvement.
Business Development & Market Expansion
- Identify and develop new business opportunities across supermarket chains, retail channels, distribution networks, and strategic partnerships.
- Build and maintain relationships with retailers, distributors, corporate customers, and marketplace partners.
- Conduct market research, competitor analysis, and identify market trends to support business growth.
- Support product launches, exhibitions, promotional events, and business development initiatives.
Reporting & Coordination
- Prepare regular sales, marketing, and business performance reports.
- Coordinate with internal departments to ensure smooth order fulfilment, customer service, and marketing activities.
- Provide recommendations to improve sales performance, operational efficiency, and customer experience.
- Perform other duties as assigned by Management.
Requirements
- Diploma or Degree in Business, Marketing, E-Commerce, Digital Marketing, or related disciplines.
- Minimum 1 to 3 years of relevant experience in business development, e-commerce, digital marketing, retail sales, or related fields.
- Experience in FMCG, food manufacturing, consumer products, modern trade, or retail, with hands-on experience managing supermarket accounts, retail sales channels, and e-commerce platforms such as Shopify, Shopee, and Lazada, will be an added advantage.
- Familiarity with website management, social media marketing, and digital advertising.
- Knowledge of SEO, Google Analytics, Meta Business Suite, or digital marketing tools will be an advantage.
- Strong communication, interpersonal, analytical and presentation skills. Self-motivated, proactive, and able to work independently in a fast-paced environment.