Marketing Executive
Job Summary
We are seeking a hands-on Marketing Executive to manage digital content and campaign execution across social media, email, and website channels. The role involves creating engaging content, coordinating marketing activities, and tracking campaign performance to drive brand visibility and lead generation. The ideal candidate is a creative, organized professional proficient in content creation, social media management, and basic digital design tools.
Responsibilities
- Develop and schedule digital/social media content
- Support campaign execution and coordination
- Manage website and email marketing updates
- Monitor performance metrics and generate reports
Required Skills
- Digital marketing strategy
- Content creation and copywriting
- Social media management
- Canva, CapCut, and Meta Business Suite proficiency
Job Details
Responsibilities:
Digital Content & Social Media
- Develop, write, and schedule content for digital platforms, including social media, website pages, and email campaigns.
- Support monthly content planning and maintain content calendars aligned to campaign priorities.
- Create engaging captions, post copy, and basic campaign messaging across different channels.
- Assist in producing short-form videos, reels, graphics, and promotional content for digital use.
- Ensure brand consistency across all published content and digital touchpoints.
Campaign Execution
- Support the execution of digital marketing campaigns across social media, website, EDM, and paid media channels.
- Coordinate campaign assets, timelines, and approvals with relevant internal stakeholders.
- Assist in the setup and deployment of campaign materials across different digital platforms.
- Support promotional activities for courses, events, and brand initiatives.
Website & Email Marketing
- Update website content such as banners, landing page copy, course highlights, and promotional information.
- Assist in creating and sending EDMs/newsletters for campaigns and announcements.
- Ensure content published on digital platforms is accurate, timely, and aligned with campaign objectives.
Performance Tracking & Reporting
- Monitor content and campaign performance across social media, email, and website channels.
- Compile basic reports on key metrics such as reach, engagement, clicks, leads, and conversions.
- Identify content and campaign improvement opportunities based on performance results.
- Maintain marketing trackers, campaign calendars, and related reporting documents.
Requirements:
- Diploma or Degree in Marketing, Communications, Business, Media, or a related field.
- 1–3 years of relevant experience in marketing, digital marketing, or content-related roles.
- Good understanding of digital marketing channels, including social media, email marketing, and website content.
- Strong copywriting and communication skills in English.
- Ability to create or coordinate basic digital content including social posts, visuals, and short-form videos.
- Familiarity with tools such as Canva, CapCut, Meta Business Suite, and email marketing platforms.
- Organised, detail-oriented, and able to manage multiple tasks and deadlines.
- Good to Have: Exposure to Google Ads, or paid campaign coordination. Basic knowledge of SEO and Google Analytics. Experience in the education, training, or services industry. Basic design sense and confidence with simple visual content creation.