Sales and Event Executive
Job Summary
We are seeking a proactive Sales & Events Executive to manage client engagement, sponsorship coordination, and end-to-end event delivery. This role involves supporting sales development alongside the planning and execution of B2B conferences and exhibitions. The ideal candidate is organized, excels at relationship building, and thrives in a fast-paced events environment.
Responsibilities
- Identify and secure new sponsorship and exhibitor opportunities
- Manage B2B client relationships and sales outreach
- Coordinate event logistics and on-site delivery
- Prepare marketing collateral and sales reports
- Provide administrative and financial tracking support
Required Skills
- 1-3 years of B2B sales or event experience
- Proficiency in Microsoft Office suite
- Strong communication and interpersonal skills
- Excellent organizational and multi-tasking abilities
- CRM software experience preferred
Job Details
Key Responsibilities:
Sales & Business Development:
- Identify prospects and engage potential sponsors, exhibitors, and partners across the event portfolio.
- Manage inbound and outbound sales outreach, including follow-ups, proposals, and sponsorship discussions.
- Support contract preparation, invoicing coordination, and sponsorship confirmations.
- Maintain and update CRM and sales trackers, ensuring accurate records of leads and client interactions.
- Build and maintain relationships with existing clients to encourage repeat participation and upselling.
- Represent the company at industry events, networking sessions, and client meetings.
Event Planning & Execution:
- Support the planning and delivery of conferences, exhibitions, and networking events.
- Coordinate with internal teams and external vendors (venues, AV, catering, branding, logistics).
- Assist in managing event timelines, run-of-show documents, and on-site logistics.
- Liaise with sponsors and exhibitors to ensure all agreed deliverables are fulfilled accurately and on time.
- Provide on-site event support, including registration, sponsor management, speaker coordination, and troubleshooting.
Marketing & Communications Support:
- Assist in the preparation of marketing and sales collateral, including sponsorship decks, brochures, EDMs, and social media content.
- Coordinate with designers and content teams on timelines and deliverables.
- Support post-event communications such as thank-you notes, surveys, testimonials, and reports.
Administrative & Operational Support:
- Assist with general administrative tasks, including documentation, filing, and scheduling.
- Track payment milestones and follow up on outstanding invoices in coordination with finance.
- Support reporting on sales performance, sponsorship uptake, and event outcomes.
- Handle ad-hoc tasks related to event operations and business development as required.
Requirements:
- Diploma or Degree in Business, Marketing, Communications, Events Management, or related fields.
- 1–3 years’ experience in B2B sales, sponsorship, events, or project coordination (experience in media, maritime, energy, or industrial sectors is an advantage).
- Strong interpersonal and communication skills; comfortable speaking with clients and stakeholders.
- Highly organised, detail-oriented, and able to manage multiple tasks and deadlines.
- Willingness to support events outside normal office hours when required.
- Proficient in Microsoft Office (Word, Excel, PowerPoint); CRM experience is a plus.