Sales and Event Executive
Job Summary
We are seeking a proactive Sales & Events Executive to support client engagement, sponsorship coordination, and end-to-end event delivery. This role involves working closely with sales, marketing, and operations teams to execute high-quality B2B conferences and exhibitions. The ideal candidate will enjoy building client relationships while managing practical event logistics.
Responsibilities
- Identify and engage potential sponsors and exhibitors
- Coordinate end-to-end event planning and logistics
- Maintain CRM records and track sales performance
- Support marketing collateral and post-event reporting
- Provide on-site event management and troubleshooting
Required Skills
- Degree in Business, Marketing or related field
- 1-3 years of B2B sales or event experience
- Strong interpersonal and communication skills
- Proficiency in MS Office and CRM tools
- Detail-oriented with strong multitasking ability
Job Details
Key Responsibilities:
Sales & Business Development
- Identify prospects and engage potential sponsors, exhibitors, and partners across the event portfolio.
- Manage inbound and outbound sales outreach, including follow-ups, proposals, and sponsorship discussions.
- Support contract preparation, invoicing coordination, and sponsorship confirmations.
- Maintain and update CRM and sales trackers, ensuring accurate records of leads and client interactions.
- Build and maintain relationships with existing clients to encourage repeat participation and upselling.
- Represent the company at industry events, networking sessions, and client meetings.
Event Planning & Execution
- Support the planning and delivery of conferences, exhibitions, and networking events.
- Coordinate with internal teams and external vendors (venues, AV, catering, branding, logistics).
- Assist in managing event timelines, run-of-show documents, and on-site logistics.
- Liaise with sponsors and exhibitors to ensure all agreed deliverables are fulfilled accurately and on time.
- Provide on-site event support, including registration, sponsor management, speaker coordination, and troubleshooting.
Marketing & Communications Support
- Assist in the preparation of marketing and sales collateral, including sponsorship decks, brochures, EDMs, and social media content.
- Coordinate with designers and content teams on timelines and deliverables.
- Support post-event communications such as thank-you notes, surveys, testimonials, and reports.
Administrative & Operational Support
- Assist with general administrative tasks, including documentation, filing, and scheduling.
- Track payment milestones and follow up on outstanding invoices in coordination with finance.
- Support reporting on sales performance, sponsorship uptake, and event outcomes.
- Handle ad-hoc tasks related to event operations and business development as required.
Requirements:
- Diploma or Degree in Business, Marketing, Communications, Events Management, or related fields.
- 1–3 years’ experience in B2B sales, sponsorship, events, or project coordination (experience in media, maritime, energy, or industrial sectors is an advantage).
- Strong interpersonal and communication skills; comfortable speaking with clients and stakeholders.
- Highly organised, detail-oriented, and able to manage multiple tasks and deadlines.
- Willingness to support events outside normal office hours when required.
- Proficient in Microsoft Office (Word, Excel, PowerPoint); CRM experience is a plus.