Business Sales Executive
Job Summary
The Business Sales Executive is responsible for driving enterprise sales of WSQ-accredited and SkillsFuture-aligned training programmes to corporate clients in Singapore. This role involves full-cycle B2B sales management, from lead generation and consultative needs analysis to deal closure and post-sale retention. The ideal candidate will act as a strategic partner to HR and L&D leaders to identify workforce capability gaps and provide effective training solutions.
Responsibilities
- Identify and develop new corporate B2B leads
- Manage end-to-end sales lifecycle and pipeline
- Engage stakeholders to provide L&D solutions
- Ensure compliance with SSG and SkillsFuture guidelines
- Achieve assigned revenue and enrolment targets
Required Skills
- B2B Sales and Business Development
- Consultative Selling
- Account Management
- Knowledge of WSQ/SkillsFuture framework
- Networking in HR/L&D sectors
Job Details
Key Responsibilities:
Business Development & Sales Growth:
- Identify, prospect, and develop new corporate clients, including SMEs, large enterprises, and strategic partners.
- Build and maintain a robust sales pipeline to achieve assigned revenue and enrolment targets.
- Drive employer-sponsored learner enrolments for WSQ-accredited and related training programmes.
End-to-End B2B Sales Management:
- Manage the full sales lifecycle, including lead generation, outreach, client engagement, needs analysis, solutioning, proposal preparation, negotiation, and post-sale account servicing.
Consultative Selling & Workforce Solutions:
- Engage HR, L&D leaders, and business stakeholders to understand workforce capability gaps.
- Recommend training solutions aligned to job roles, productivity outcomes, and Skills Frameworks.
Market Development & Brand Representation:
- Represent the organization at networking events, industry engagements, and partnership platforms.
- Build awareness of academy offerings within the corporate training market.
Proposal Development & Sales Conversion:
- Prepare tailored proposals and training plans.
- Drive conversion through strong pitching and objection handling.
Internal Collaboration:
- Work with trainers and operations teams to ensure training solutions are feasible and aligned with delivery.
Sales Operations & Compliance:
- Maintain accurate records and track sales performance.
- Ensure all sales representations are accurate and aligned with SSG and SkillsFuture guidelines.
Requirements:
- Diploma or Degree in Business, Sales, Marketing, Adult Education, or related field.
- Proven experience in B2B sales, business development, or corporate account management.
- 3-5 years of experience in selling training, education, L&D solutions, or HR consultancy.
- Prior experience selling WSQ-accredited or SSG-supported programmes is an added advantage.
- Existing network within HR, L&D, SME, or corporate sectors is critical.
- Understanding of employer-sponsored training processes.