Marketing Manager
Job Summary
The Marketing Manager is responsible for developing and executing strategies to drive demand for Microsoft Dynamics 365 and Finance & Operations solutions. This role involves planning cross-channel marketing campaigns and collaborating with sales teams to support pipeline growth and lead nurturing. You will also create product content and manage digital marketing channels to enhance brand positioning.
Responsibilities
- Develop and execute B2B marketing strategies
- Plan and run demand generation campaigns
- Support sales pipeline and lead nurturing
- Manage digital channels and brand positioning
- Collaborate with partners on go-to-market activities
Required Skills
- 3–5 years of B2B marketing experience
- ERP or software consulting background
- Proficiency in digital marketing
- Strong content development skills
- Stakeholder management and communication
Job Details
Duties and Responsibilities:
- Develop and execute marketing strategies to drive demand for Microsoft Dynamics 365 Business Central and Dynamics Finance & Operations solutions.
- Plan and run demand generation campaigns across digital, events, webinars, email, and partner co-marketing initiatives.
- Work closely with sales/management to support pipeline growth, lead nurturing, and sales enablement.
- Create compelling product, solution, and vertical marketing content, including partner solutions.
- Manage digital marketing channels, brand positioning, and marketing performance tracking.
- Collaborate with Microsoft and ISV partners on joint campaigns, events, and go-to-market activities.
Requirements:
- Diploma or Degree in Marketing, Business Administration, Communications, IT, or a related field.
- Minimum 3–5 years of B2B marketing experience, preferably in IT/software consulting or ERP.
- Experience in demand generation, digital marketing, and sales enablement.
- Exposure to Microsoft Dynamics, ERP solutions, or partner/ISV marketing is an advantage.
- Strong communication, stakeholder management, and content development skills.
- Analytical, organised, and able to translate technical solutions into customer-focused messaging.
- Available for overseas travel.