Marketing Associate Director
Job Summary
We are looking for an experienced marketing leader to drive the brand and commercial strategy for a premium lifestyle hospitality destination. The role involves leading integrated campaigns, driving F&B revenue, and developing lifestyle partnerships and events. You will lead the marketing team and collaborate closely with operations and creative teams.
Responsibilities
- Lead overall brand strategy and commercial campaigns
- Drive F&B revenue and guest engagement
- Lead integrated campaigns across digital, PR, and CRM
- Develop lifestyle partnerships and events
- Lead and mentor the marketing team
Required Skills
- 7–10 years' brand and marketing leadership experience
- Background in hospitality, F&B, or luxury brands
- Expertise in digital marketing, PR, and campaigns
- Strong commercial mindset and revenue focus
- Understanding of consumer trends and lifestyle positioning
Job Details
Key Responsibilities
- Lead overall brand strategy, marketing calendar and commercial campaigns.
- Drive F&B revenue, reservations, visitation and guest engagement through targeted marketing initiatives.
- Lead integrated campaigns across digital, social media, PR, CRM and paid media.
- Develop events, lifestyle partnerships, collaborations and brand activations.
- Lead the marketing team and partner closely with Operations, Culinary, Beverage and Creative teams.
Key Requirements
- 7–10 years' experience in brand, marketing or commercial leadership.
- Strong background in hospitality, F&B, hotels, lifestyle, consumer or luxury brands.
- Proven experience across digital marketing, PR, partnerships, events and integrated campaigns.
- Strong commercial mindset — able to translate marketing strategy into measurable revenue/business results.
- Previous experience leading and developing a marketing team.
- Strong understanding of consumer trends, lifestyle, guest experience and brand positioning.