Digital Marketing PR Executive

Key Responsibilities Orchestrate the end-to-end execution ofhigh-profile corporate events, virtual webinars, and promotional roadshows, strictly managing budgets, vendor logistics, and venue coordination. Formulate and drive comprehensive brand marketing strategies, maximizing post-event engagement through targeted follow-up campaigns and precise lead-generation tracking. Conceptualize, direct, and film premium video content tailored for diverse digital platforms, translating brand narratives into compelling visual stories for corporate presentations and social media. Spearhead performance marketing initiatives by structuring, deploying, and optimizing paid advertising campaigns across Meta,Google Ads, TikTok, and LinkedIn to maximize overall ROI/ROAS. Conduct rigorous A/B testing on ad creatives andtargeting parameters while actively collaborating with internal advisoryleaders and external partners to ensure seamless project delivery. Liaising with external agencies on video editing. Requirements Minimum Diploma or Degree in Marketing, MassCommunications, Media, Business Administration, or a related commercial discipline. At least 2 – 3 years of relevant experience indigital marketing. Demonstrated expertise in performance marketingand lead generation, with a strong, specialized focus on deploying successfulMeta (Facebook/Instagram) advertising campaigns. Exceptional stakeholder communicationcapabilities and a highly polished corporate demeanor to represent the brandeffectively during high-touch client galas and corporate seminars. Flexibility to commit to executing physicalevents that fall on weekends (corresponding off-days will be strictly providedin lieu). Good interpersonal and communication skills, able to work well in a team.