Assistant Marketing Manager

About the role We are looking for an Assistant Marketing Manager (Digital & Growth) to join our growing marketing team. This is a hands-on role covering integrated campaigns, growth experimentation, learner acquisition, partnerships, EDM, WhatsApp automation, and marketing project management. Direct EdTech experience is a mandatory requirement. We are specifically looking for candidates who have previously worked in marketing for an EdTech company, digital learning platform, online education provider, or technology-enabled learning business. Candidates with only general digital marketing, traditional education, training, agency, SaaS, or other non-EdTech experience will not be considered. What you'll do Integrated Campaigns & Growth - Plan and execute integrated B2C and B2B marketing campaigns from brief to completion. - Manage the marketing calendar and ensure campaigns, events, content, and deliverables stay on track. - Monitor campaign performance and translate data into actionable recommendations. - Develop and run structured growth experiments across the acquisition and conversion funnel. - Identify opportunities to improve lead generation, learner conversion, enrolment, and revenue. Partnerships & Communications - Support Public Relations and external communications across marketing campaigns. - Identify and develop partnerships within the EdTech, education, technology, and corporate learning ecosystem. - Manage partner relationships and turn opportunities into measurable activations. Project Management - Own marketing project timelines, deliverables, dependencies, and deadlines. - Coordinate with Sales, Product/UX, agencies, influencers, event partners, and external vendors. - Provide regular project updates and proactively flag risks. EDM & Customer Nurturing - Manage newsletters, lead-nurture sequences, event follow-ups, and course communications. - Segment audiences based on B2B/B2C, learner profile, course interest, lead source, and lifecycle stage. - Monitor open, click-through, and conversion rates and optimise campaigns accordingly. WhatsApp Automation - Manage WhatsApp Business API and automated customer communication flows. - Build lead capture, appointment reminder, FAQ, and broadcast workflows. - Route warm leads to the appropriate salesperson and optimise flows based on conversion data. Reporting - Maintain campaign and project dashboards. - Report on lead volume, conversion, enrolment, and revenue performance. - Identify underperforming campaigns and recommend corrective actions. Requirements Mandatory: Direct EdTech Industry Experience - 4–6 years of marketing experience, including direct hands-on experience within an EdTech, digital learning, online education, or technology-enabled education company. - Experience marketing digital learning products, online courses, learning platforms, or technology-enabled training programmes. - Demonstrable experience with learner acquisition, lead generation, course enrolment, platform adoption, or revenue growth. - Strong understanding of digital customer/learner acquisition and conversion funnels. - Experience with integrated digital marketing campaigns and performance reporting. - Strong analytical and commercial mindset. - Excellent written and spoken English. - Degree in Marketing, Communications, Business, Education, or a related discipline. Nice to have - Experience in Singapore's EdTech market. - Experience with B2B corporate learning and B2C learner acquisition. - Experience marketing AI, technology, professional upskilling, or digital skills products. - CRM experience with Salesforce, HubSpot, Zoho, or similar. - Experience with Zapier, Make, or other no-code automation tools. - Familiarity with SkillsFuture or government-supported training programmes. Why join Vertical Institute? - Work directly with the Head of Marketing. - Own a broad mix of growth, campaign, CRM, partnership, and customer engagement initiatives. - Join a growing AI and technology training business operating in a high-demand market. - Clear progression toward a Marketing Manager role.