Senior Foodservice Sales Executive
Job Summary
The Senior Executive/Executive, Foodservice (HORECA) will focus on driving sales growth for frozen processed foods and seasonings within the HORECA channel. Key responsibilities include identifying new customers, managing distributors, and executing product demonstrations. The role requires a proactive sales professional with strong market knowledge to ensure product adoption and territory coverage.
Responsibilities
- Develop and grow HORECA sales channel
- Identify and acquire new customers
- Manage distributors and monitor performance
- Conduct product presentations and sampling
- Provide sales reports and market feedback
Required Skills
- 3+ years of relevant experience
- Strong HORECA/FS network
- Proven sales hunter track record
- Negotiation and relationship management
- Knowledge of frozen foodservice products
Job Details
Responsibilities:
1. Sales & Business Development
- Develop, manage, and grow sales in the FS (HORECA) channel, focusing primarily on frozen processed foods and seasonings.
- Identify and acquire new customers (hotels, restaurants, catering companies, cafés, institutional kitchens).
- Utilize existing FS networks to accelerate customer acquisition.
- Conduct regular sales visits to end users and distributors to drive product adoption and volume growth.
- Execute effective product presentations, sampling, menu applications, and demonstrations.
2. Account & Distributor Management
- Manage assigned distributors to ensure strong market coverage and product availability.
- Monitor distributor performance: sales volume, stock levels, pricing, and promotional execution.
- Build and maintain strong relationships with key customers and stakeholders.
3. Market Intelligence & Reporting
- Track competitor activities, market trends, and customer needs.
- Provide timely and accurate sales reports, forecasts, and market feedback.
- Identify opportunities for new product listings, menu applications, and channel expansion.
4. Execution & Operational Responsibilities
- Support trade promotions, marketing initiatives, and product launches within the FS channel.
- Ensure proper execution of sales plans, pricing strategies, and territory coverage.
- Handle customer issues, product complaints, and after-sales support promptly.
Requirements:
- Degree in Business related studies with at least 3 years of relevant working experience.
- Strong network with end users and distributors in FS/HORECA.
- Proven track record as a hunter in acquiring new customers.
- Experience selling frozen processed foods or related foodservice products is highly preferred.
- Good communication, negotiation, and relationship building skills.
- Able to work independently and also a team player.
- Strong sense of responsibility and integrity.
- Excellent interpersonal and communication skills.
- Able to commence work immediately or within short notice period.
- Only Singaporean and PR need to apply.