Senior Business Development Representative
Job Summary
The Business Development Representative (BDR) will act as the first point of contact for potential customers across Southeast Asia. You will be responsible for identifying, engaging, and qualifying prospective clients to generate a robust pipeline for the Account Executive team. This role is ideal for a driven individual looking to build a career in enterprise SaaS sales.
Responsibilities
- Execute high-volume outbound prospecting via multi-channel outreach.
- Generate and qualify new business opportunities for Account Executives.
- Maintain accurate records of prospecting activity in Salesforce.
- Align with marketing on ABM campaigns and provide campaign feedback.
- Participate in ongoing training and product knowledge development.
Required Skills
- 1-3 years of B2B SaaS/Inside Sales experience.
- Proficiency in Salesforce, LinkedIn Sales Navigator, and ZoomInfo.
- Strong English verbal and written communication.
- Experience prospecting to finance/CFO personas.
- Right to work in Singapore without sponsorship.
Job Details
Responsibilities:
Prospecting & Outreach
- Execute high volume, high quality outbound prospecting via email, phone, LinkedIn, and personalised multi-touch sequences targeting finance and CFO personas across Southeast Asia.
- Research and identify key decision makers and influencers within target accounts, building personalised outreach strategies that resonate with their business challenges.
Pipeline Generation
- Generate and qualify new business opportunities that meet defined criteria, booking discovery calls and product demos for the Account Executive team.
- Meet and exceed monthly and quarterly targets for qualified opportunities, pipeline value, and activity metrics.
- Maintain accurate and up-to-date records of all prospecting activity, account intelligence, and pipeline status in Salesforce.
Sales & Marketing Alignment
- Work closely with Account Executives to ensure seamless handoffs and a shared understanding of ideal customer profile and qualification standards.
- Support account-based marketing (ABM) campaigns by executing coordinated outreach in alignment with marketing programs and content launches.
- Provide regular feedback to marketing and management on messaging effectiveness, campaign quality, and prospect pain points.
Learning & Development
- Actively participate in training, coaching sessions, and call reviews to sharpen prospecting skills, product knowledge, and objection handling.
- Build deep understanding of the CFO solutions landscape, insightsoftware's product portfolio, and the competitive environment across APAC markets.
- Take ownership of your personal development with a view to progressing into an Account Executive or Senior BDR role.
Qualifications & Skills:
Mandatory Skills & Experience
- 1-3 years of experience in a BDR, SDR, or inside sales role, preferably within a B2B SaaS or technology company.
- Proven track record of meeting or exceeding outbound prospecting and pipeline generation targets.
- Hands-on experience with sales tools: Salesforce, Gong, Claude, LinkedIn Sales Navigator, ZoomInfo.
- Strong written and verbal communication skills in English.
- Self-motivated with a high degree of accountability and a results-driven mindset.
- Ability to manage a high volume of activity while maintaining quality and attention to detail.
- Based in Singapore with the right to work without sponsorship.
Preferred Skills & Experience
- Experience prospecting into finance, accounting, or ERP buyer personas (CFO, VP Finance, Financial Controller).
- Familiarity with account based marketing (ABM) methodologies and intent data platforms such as 6sense.
- Additional language skills relevant to Southeast Asia (Mandarin, Bahasa Indonesia, or Thai).
- Exposure to the CFO solutions, FP&A, or enterprise finance software space.