MARKET DEVELOPMENT DIRECTOR
Job Summary
The Market Development Director will lead the development and implementation of comprehensive marketing and business development strategies. This role involves identifying new business opportunities, overseeing brand positioning, and managing cross-functional collaborations to drive expansion. The successful candidate will also mentor the team and monitor performance metrics to ensure organizational targets are met.
Responsibilities
- Develop marketing and business strategies
- Identify new market opportunities and partnerships
- Oversee brand positioning and PR
- Manage team performance and growth
- Lead proposal preparation and negotiations
Required Skills
- Consulting service sales experience
- Proposal and content development
- Business case and solution planning
- Cross-functional collaboration
- Organizational and time-management skills
Job Details
Responsibilities:
- Develop and implement comprehensive marketing and business development strategies aligned with company objectives.
- Identify new business opportunities, partnerships, and markets to drive expansion.
- Lead market research and analysis to identify industry trends, competitor activities, and customer needs.
- Oversee brand positioning, digital marketing, PR, and communications.
- Build and maintain strong relationships with key clients, partners, and stakeholders.
- Collaborate with internal teams (sales, operations, product) to ensure marketing initiatives support business goals.
- Manage proposal preparation, pitching, and negotiation for new business opportunities.
- Monitor performance metrics, campaign ROI, and business development results to ensure targets are met.
- Lead, mentor, and motivate the marketing and business development team to achieve excellence.
- Represent the company at industry events, networking sessions, and conferences.
Requirements:
- Experience selling large consulting services and/or proven track record in a solution selling environment
- Proposal development & content creation experience and knowledge across product lines
- Experience working with partners and cross-functional teams to develop business opportunities
- Self-starter who knows to create a qualified opportunity
- Value proposition development
- Deal shaping
- Business case creation
- Solution Planning
- Strong organizational, multi-tasking, and time-management skills
- Ability to produce high quality and professional deliverables