Digital Marketing Executive
Job Summary
The Digital Marketing Executive will lead content creation and performance-driven campaigns across multiple digital channels. You will be responsible for producing engaging copy, long-form and short-form video ads, and optimizing ad spend to maximize ROI. The role involves continuous market research and A/B testing to understand customer psychology and drive lead generation.
Responsibilities
- Execute performance-driven marketing campaigns
- Write persuasive copy and ad scripts
- Produce video ads and marketing content
- Optimize ad campaigns across social and search channels
- Conduct market research and AB testing
Required Skills
- Digital marketing experience
- Copywriting
- Video production and scriptwriting
- Ad campaign optimization (FB/Google)
- Market research and data analysis
Job Details
Position: Digital Marketing Executive, Content & Performance
Working hours: Monday - Friday - 9am to 6pm
Duration: Permanent
Industry: Financial Education/Training
Main Responsibilities:
- Brainstorm creative marketing ideas and execute performance-driven campaigns.
- Write authentic and persuasive copy in a variety of formats, including ads, video scripts, landing pages, emails, and more.
- Produce long-form and short-form video ads, including scriptwriting and creating post-edit briefs.
- Create content such as short videos, e-books and infographics to generate leads.
- Set up and optimise ad campaigns on Facebook, Instagram, Google, YouTube, and other online channels.
- Analyse campaign numbers and perform rigorous AB testing to maximize return on marketing dollars.
- Conduct market research, plan surveys and do Zoom chats to understand the psychology of our customers.
- Constantly look out for and explore new marketing trends and platforms.
Requirements:
- Diploma or Degree holder.
- Minimum one year of experience in digital marketing.