Key Account Manager FMCG
Job Summary
The Key Account Manager will drive overall sales performance and implement growth strategies for a Germany MNC in the personal care sector. The role involves managing retailer partnerships, leading contract negotiations, and overseeing trade marketing initiatives. You will also be responsible for sales forecasting, demand planning, and analyzing campaign effectiveness to ensure profitability.
Responsibilities
- Achieve sales targets and profitability
- Formulate business growth strategies
- Lead contract and pricing negotiations
- Manage sales forecasting and demand planning
- Analyze marketing campaign ROI
Required Skills
- 5+ years of Sales/Account Management experience
- FMCG or Pharmaceutical industry background
- Expertise in modern trade channels
- Experience with Malaysia retailers and distributors
- Strong negotiation and analytical skills
Job Details
Responsibilities:
- Drive overall sales performance by achieving sales targets while ensuring budget control and profitability
- Partner closely with retailers and distributors to formulate and implement long-term business growth strategies
- Plan and execute effective sales and trade marketing initiatives
- Work collaboratively with the marketing team to align trade and above-the-line activities with business objectives
- Lead negotiations on contracts, pricing structures, and trading terms
- Evaluate and analyze the effectiveness and ROI of sales and marketing campaigns
- Prepare and monitor sales forecasts to support market demand planning
- Oversee demand planning and inventory movement to ensure smooth operations
- Prepare monthly sales reports and provide insights on sales performance
Requirements:
- 5 years of relevant Sales, Business Development, Account Management experience
- Experience in FMCG or pharmaceutical industry
- Experience working with Malaysia Retailer, Distributors modern trade channels