Sales & Event Executive
Job Summary
We are seeking a proactive Sales & Events Executive to manage client engagement and sponsorship coordination for our B2B conference portfolio. This role requires a versatile individual to handle both sales outreach and hands-on event delivery. You will work closely with internal teams to ensure successful project execution and client satisfaction.
Responsibilities
- Manage B2B sales outreach and sponsorship development
- Coordinate event logistics and on-site delivery
- Prepare marketing collateral and sponsorship decks
- Maintain CRM records and client relationships
- Handle administrative reporting and payment tracking
Required Skills
- 1-3 years experience in B2B sales/events
- Strong communication and interpersonal skills
- High organizational and multitasking ability
- Proficiency in Microsoft Office
- CRM software experience
Job Details
Key Responsibilities:
Sales & Business Development:
- Identify prospects and engage potential sponsors, exhibitors, and partners across the event portfolio.
- Manage inbound and outbound sales outreach, including follow-ups, proposals, and sponsorship discussions.
- Support contract preparation, invoicing coordination, and sponsorship confirmations.
- Maintain and update CRM and sales trackers, ensuring accurate records of leads and client interactions.
- Build and maintain relationships with existing clients to encourage repeat participation and upselling.
- Represent the company at industry events, networking sessions, and client meetings.
Event Planning & Execution:
- Support the planning and delivery of conferences, exhibitions, and networking events.
- Coordinate with internal teams and external vendors (venues, AV, catering, branding, logistics).
- Assist in managing event timelines, run-of-show documents, and on-site logistics.
- Liaise with sponsors and exhibitors to ensure all agreed deliverables are fulfilled accurately and on time.
- Provide on-site event support, including registration, sponsor management, speaker coordination, and troubleshooting.
Marketing & Communications Support:
- Assist in the preparation of marketing and sales collateral, including sponsorship decks, brochures, EDMs, and social media content.
- Coordinate with designers and content teams on timelines and deliverables.
- Support post-event communications such as thank-you notes, surveys, testimonials, and reports.
Administrative & Operational Support:
- Assist with general administrative tasks, including documentation, filing, and scheduling.
- Track payment milestones and follow up on outstanding invoices.
- Support reporting on sales performance, sponsorship uptake, and event outcomes.
- Handle ad-hoc tasks related to event operations and business development as required.
Requirements:
- Diploma or Degree in Business, Marketing, Communications, Events Management, or related fields.
- 1–3 years’ experience in B2B sales, sponsorship, events, or project coordination (experience in media, maritime, energy, or industrial sectors is an advantage).
- Strong interpersonal and communication skills; comfortable speaking with clients and stakeholders.
- Highly organised, detail-oriented, and able to manage multiple tasks and deadlines.
- Willingness to support events outside normal office hours when required.
- Proficient in Microsoft Office (Word, Excel, PowerPoint); CRM experience is a plus.