Senior Sales Executive
Job Summary
Green Harvest Pte Ltd is seeking a Senior Sales Executive for Business Development to drive sales of fresh hydroponics produce across Singapore's HORECA and retail sectors. The role involves prospecting new B2B customers, managing accounts, and supporting marketing initiatives to grow the business. Candidates should have proven sales experience and be motivated to succeed in a dynamic agricultural tech environment.
Responsibilities
- Develop new B2B customers across HORECA, food service, and retail
- Prospect through calls, customer visits, and market research
- Grow existing accounts and maintain an active sales pipeline
- Support product launches, promotions, and customer engagement
Required Skills
- 3+ years experience in Sales or Business Development
- Strong communication and negotiation skills
- Proactive and commercially driven
- Basic Excel and digital communication skills
Job Details
WHAT YOU'LL DOSales & Business Development• Develop new B2B customers across HORECA, food service, catering, supermarkets and retail.• Prospect through calls, customer visits, referrals, networking, market research and events.• Build relationships with buyers, chefs, purchasing teams and key decision-makers.• Present products, arrange samples/trials, follow up quotations, negotiate and convert prospects into orders.• Grow existing accounts through repeat orders, additional SKUs and new sales opportunities.• Maintain an active sales pipeline and track leads, quotations, trials and conversions.Marketing & Market Development• Support product/SKU launches, promotions, festive campaigns, sampling and customer engagement activities.• Monitor competitor pricing, products, packaging, promotions, market trends and customer demand.• Follow up campaign leads and product trials, turning customer interest into sales opportunities.WHAT WE'RE LOOKING FOR• 3+ years' experience in Sales, Business Development or a customer-facing commercial role.• Experience in HORECA, F&B, Food Service, FMCG, Fresh Produce, Supermarket or Retail is advantageous, but candidates with strong transferable sales experience from other industries are welcome to apply.• Suitable mid-career candidates looking to transition into the food, fresh produce and agri-food sector are encouraged to apply.• Proven ability in new customer acquisition, prospecting and account development.• Strong communication, negotiation, follow-up and relationship-building skills.• Proactive, commercially driven and comfortable with field sales and customer visits.• Basic Excel / Google Sheets / email / WhatsApp skills.• Own vehicle preferred for customer and market visits.YOUR MISSIONPROSPECT → MEET → SAMPLE → QUOTE → CLOSE → GROW