Digital Product Manager
Job Summary
The Digital Product Manager will develop retail banking product propositions and design data-driven customer journeys. This role involves driving online channel growth through digital platform innovation and leveraging internal data. Additionally, the manager will lead personal investing initiatives and coordinate stakeholders to ensure seamless product development and implementation.
Responsibilities
- Develop retail banking product propositions
- Design and optimize data-driven customer journeys
- Drive online channel acquisition share
- Lead personal investing banking initiatives
Required Skills
- Product Management
- Retail Banking Knowledge
- Data Analysis
- Stakeholder Management
- Customer Experience (CX/UI) Design
Job Details
1. Develop Retail Banking Product Proposition:
• Partner with Product to formulate sound digital product proposition that appeals to customers
• Conduct small experiments to assess market acceptance and iterate continuously to achieve the desired outcome
2. Design Customer Journey with data in mind:
• Work closely with a wide range of stakeholders on customer immersions to understand customer job to be done and define a digital experience that truly meet customers’ needs across different digital touchpoints
• Drive customer immersions by listening to customer feedbacks and conduct researches on the best and evolving market practice to define the most efficient/customer-friendly UI experience
• Study customer profile, segment & transactional behaviors. Be prepared to speak to customer to gain a better & deeper insight to the problem statement & opportunity
3. Take charge in Online Channel Share:
• Develop ideas to grow online acquisition channel share by leveraging on our digital platforms
• Analyze and leverage on internal Data to identify areas of opportunities to increase penetration of digital adoption
• Engage Product and Business Analytics on targeted marketing campaigns to target the right customers
4. Drive retail banking initiatives in the personal investing space:
• Lead/coordinate the development of key initiatives with various stakeholders from onboarding till fulfilment.
• Understand market situation and use data to propose enhancement recommendations
• Support post-implementation tasks such as user training to touch-points, production problem investigation and escalation